We witness several occasions in our day to day life and have to be a part of certain occasions. These may be a birthday party, marriage ceremony, housewarming party or an anniversary party. Whatever be the occasion one has to give some gift or money as a good-will or as an auspicious symbol. Buying gifts may be worrisome because you never know what the other person wants or will it be useful for that particular person or not. Thus, people generally give cash in the gift envelopes. As the time is changing, these envelopes are being replaced by gift cards. People look for the best gift cards according to various themes of the occasions, to be given to the respective person. Also, gift cards are given by retail companies and banks for promotional purpose.
These are prepaid cards, resembling an ATM card or a credit card in structure. These gift cards have some stored value in it. The amount of stored money depends upon the buyer. The amount cannot be cashed out by the recipient but can be redeemed on various stores or even online. Not only for festive purpose but these gift cards are also given by several companies to promote their product. They entice the customers to return to their store or make more purchases by luring them with the gift cards. Customers too opt for the best gift cards which suitably replaces the object that they might not need or in exchange of services. Gift cards are basically of two types namely, open loop or network gift cards and closed loop gift cards.